Since 2017, after commissioning a study of Belgian cycling, Continental has sought to boost the brand, with a priority of establishing the link between the bicycle and the car.
Together with Golazo, Sportizon set up a full program covering the most iconic cycling events, an activation program ranging from a ‘Tire parking attack’ to a special activation series to make the experience of each cyclist exceptional.
During each season, a series of short films covering the 5 most iconic events invites cyclists to prepare in a relevant – and fun – way by car and bicycle with the support of influencers such as Otto Jan Ham or Kevin De Weert.
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