Disney was looking for a collaboration with a cycling brand to create a special edition of Cycling gear. Sportizon proposed to Bioracer to get together as Bioracer’s mission is ‘We make you faster’. As the world’s leading speedwear brand, BIORACER set itself the objective of designing, developing and manufacturing outfits that are always on the cutting edge of innovation for cyclists to make them even faster.
That is why Sportizon associated their mission of ‘We make you faster’ to Star Wars’ hyperspace drive in this digital campaign. Sportizon came up with a digital communication plan to launch the collection. This including 2 short films, a lookbook and the global PR Launch.
The launch was synchronised to meet the new chapter of the Star Wars saga released in cinemas: “Star Wars, Episode VIII: The Last Jedi”.