As of 2022 the ambition is to focus on individual sports such as cycling, running, lifestyle sports, fitness and add a more emotional layer to the brand.
Together with Triple Double we launched the Ready for more campaign telling a relatable story: sport is a constant psychological battle with yourself, but once you conquer your mental obstacles, you are ready for more.”
We highlight the beautiful sport of cycling by organising AA Drink Social Rides with Thibau Nys & Lars van der Haar offering participants a unique experience.
We used the TV show “Spartacus Run” to create a specific social media campaign with Sven Nys offering participants a chance to win tickets for the event.
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