When covid hit, it hit hard. Sport centers closed their doors, races were cancelled and we were advised by the Belgian government to keep active on an individual level.
To ensure that runners could still participate in an event, we created the AA Drink Virtual Marathon on Keepmoving.eu together with AA Drink. The idea: run a total of 42 km during a certain period of 14 days at your own pace. During the digital challenge, the participants were encouraged by AA Drink ambassador Koen Naert. In addition to Koen’s encouragement, all participants received a real medal as a reward. This way we ensured that almost 1500 recreational runners could participate in a real running event.