In collaboration with Hincha – Digital Sports Agency and VOLSTOK we developed a digital campaign in order to launch the new social media channels of St Raphaël, l’apéro du vélo.

St Raphaël has a rich history in cycling and between 1959-1961 they sponsored the team in which 5 times Tour De France winner Jacques Anquetil rode.

During our social media campaign, the key moments of the 2020 road cycling calendar will be linked to the (drinking) style of St Raphaël.

Watch and enjoy the first two Étapes de St Raphaël on LinkedIn: 

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