As a Club Brugge partner, EuroMillions asked Sportizon to come up with an activation plan to forge an even better bond with their fans.
The concept of the “Voice of FCB” from EuroMillions was aimed at raising awareness among fans. With the “Voice of FCB”, EuroMillions gave the fans the opportunity to enjoy a play-off game in EuroMillions style. What is the best way to find a real FCB fan? Ask the fans to sing their favorite FCB number and have it rated by the fans and then the players.
The winner’s prize was a free trip to a play-off game with 20 of his or her friends in an FCB party bus, with BBQ and also the opportunity to Kick off the game with the legendary FCB player, J. Ceulemans. The social media campaign had 1.14 million impressions, 350,000 video views, 45,000 engagements and 8,530 Facebook likes over a 4-week period.
