Coca-Cola’s briefing ‘we want to stimulate and promote the enthusiasm for sports amongst as many teens as possible’.
Since 2015 we have developed “Olympic Moves”, Coca-Cola’s school sports competition. This program consists of 3 key moments: initiations at school; 5 regional qualifications and a national final at the King Baudouin Stadium. The school teams are able to compete in 3 different sports: football, athletics and softball.
The target was achieved by letting teens experience the fun of playing sports together with their friends on multiple occasions per year. Olympic Moves is more than sports. It stands for a sport experience full of fun, fair play and entertainment. With 126 schools entered, +200 teams & more than 15,000 participating students between the age of 12 and 14, Olympic Moves was a big success!
