In 2022, we worked with our Dutch colleagues at Triple Double to develop a new positioning for
AA Drink called: Ready For More! In 2022, this campaign revolved around overcoming mental barriers during sports. Sport is a constant psychological battle with yourself, but once you overcome your mental obstacles, you are ready for more.
In 2023, the campaign is about stepping out of your comfort zone. About taking on new experiences so you can take the next step. In this campaign, running, cycling, padel and crossfit again play an important role. For example, we see a runner being almost literally run off the road by trail runners. This “encounter” inspires her to take up trail running herself.
The campaign runs in 4 waves, with each wave also representing a sport.
The TV commercials can be seen around all major sporting events, including the Tour de France, Marathon Rotterdam, WPT Amsterdam,….. Through a targeted (digital) out of home strategy around popular sports venues and events, campaign visuals can be seen. (a.o. Rotterdam Marathon). Online, different athletes are targeted with online banners and social media expressions.