Gravel and investing have more in common than meets the eye. For instance, the sense of adventure, ambition, curiosity and (financial) freedom. 

With this in mind, we devised a content campaign for that highlighted their main partnership with the first ever BK/EK gravel on the 1st of October in Oud-Heverlee. 

Together with passionate gravel cyclist & investor Jan Bakelants, we translated this main idea into 4 beautiful videos, capturing the similarities between gravel cycling and investing. We also made sure the campaign was featured on specialised media such as Grinta & Grit Gravel, bringing the content closer to the gravel community. 

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