Gravel and investing have more in common than meets the eye. For instance, the sense of adventure, ambition, curiosity and (financial) freedom.
With this in mind, we devised a content campaign for Bolero.be that highlighted their main partnership with the first ever BK/EK gravel on the 1st of October in Oud-Heverlee.
Together with passionate gravel cyclist & investor Jan Bakelants, we translated this main idea into 4 beautiful videos, capturing the similarities between gravel cycling and investing. We also made sure the campaign was featured on specialised media such as Grinta & Grit Gravel, bringing the content closer to the gravel community.
📲 Discover more on: www.bolero.be/gravel
