St Raphaël
l’apéro du vélo

As the digital partner of St Raphäel, l’apéro du vélo, we built a social media strategy to develop a deeper relationship with Belgian cycling fans. 

• Tactical photo shoot to feed the social media and webshop with content by integrating St Raphael merchandising items and products. 
• Thumb stopping digital content linked to the most relevant rides on the pro cycling calendar 
• Gamification campaigns linked to the biggest pro cycling events such as the World Championships, Tour de France and Ronde van Vlaanderen.