As the digital partner of St Raphäel, l’apéro du vélo, we built a social media strategy to develop a deeper relationship with Belgian cycling fans.
- Tactical photo shoot to feed the social media and webshop with content by integrating St Raphael merchandising items and products.
- Thumb stopping digital content linked to the most relevant rides on the pro cycling calendar
- Gamification campaigns linked to the biggest pro cycling events such as the World Championships, Tour de France and Ronde van Vlaanderen.
Cyclists won a St Raphaël cycling price.