As the digital partner of St Raphäel, l’apéro du vélo, we built a social media strategy to develop a deeper relationship with Belgian cycling fans. 

  • Tactical photo shoot to feed the social media and webshop with content by integrating St Raphael merchandising items and products. 
  • Thumb stopping digital content linked to the most relevant rides on the pro cycling calendar 
  • Gamification campaigns linked to the biggest pro cycling events such as the World Championships, Tour de France and Ronde van Vlaanderen. 

Results

reached cyclist
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Cyclists won a St Raphaël cycling price.
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