In 2022, we took on the exciting challenge of organizing the Soudal Open, a new DP World Tour golf event in Belgium. Our mission was to launch the biggest golf event in the country. We used the tagline ‘Where golf dreams come true’ in our communication strategy, featuring a young boy inspired by his idol, Thomas Pieters. Additionally, we engaged 75,000 golf players through the ‘Discover the course’ content series with Wesley Sonck and Thomas Pieters, providing insights into pro gameplay and the Soudal Open course. The event was a resounding success, bringing joy and inspiration to golf enthusiasts nationwide.
As we entered 2023, we embraced the challenge once more, making dreams come true for passionate golf enthusiasts. Recognizing their unwavering dedication, we introduced a thoughtful and convenient bus transport system from various Belgian golf clubs to the venue, enhancing the event’s vibrant atmosphere with enthusiastic supporters filling the galleries. The pinnacle of the competition was the exclusive VIP access experience offered at the 18th hole, creating indelible memories for all spectators.
Beyond the intense competition, the Soudal Open took great pride in cultivating a family-friendly atmosphere. Hosting engaging golf clinics and interactive zones, we invited enthusiasts of all ages and skill levels to partake in the beloved sport, inspiring young and aspiring golf talents to pursue their dreams on the course. With another triumphant Soudal Open coming to a close, excitement is already building for next year’s edition, promising even more spectacular moments and opportunities for golf dreams to come true. We eagerly look forward to continuing this extraordinary journey in the world of golf.