The Royal Belgian Football Association asked Sportizon to come up with a communication and activation plan to promote women’s football in Belgium.

The goal is to go from 40,000 girls playing football to 80,000 by 2024. RBFA and Sportizon launched ‘Love Football’, a new project to inspire more young girls and let them taste the magic and fun of football.

The campaign consists of 3 waves, the “Love Football Dance”, the “Love Football Cup” and the “Love Football Park”.

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