National Lottery is one of the official partners of RSC Anderlecht, Club Brugge and Royal Charleroi Sporting Club. Their presence is seen on shirts, and in the stadium (Lotto Park), but National Lottery wanted to offer a ‘money can’t buy’ experience for the fans. This would be to recognize their dedication and love of their team. Something inspiring for the fans and to create an everlasting memory. The idea of creating the Fanatico & Beir van Brugge was set up to meet this objective. A quest for the biggest and most devoted fan of the 3 teams throughout the season. Sportizon supported them to find the number 1 fan by developing the concept, set it up along the key moments and generated the social media support to share this exclusive opportunity with each team’s community.
Out of the thousands of candidates, 45 fans per team were selected via the dedicated website. Sportizon created year long live mini challenges for the fans of each club. The Fanatico adventure consisted of 4 rounds and at every round fans were eliminated, so in the end there was only one fan remaining: The one and only Fanatico or Beir van Brugge for FCB.
To add an exclusive dimension, most of the challenges were performed in locations where fans are not allowed, such as on the pitch, in locker rooms, the VIP-area, press room, etc… which was a real discovery for the fans.
Together with the National Lottery, Sportizon brought fans together and we created an unforgettable experience for the fans within their beloved football club during the 2019/2020 season.
In the end almost 300 fans of RSC Anderlecht, Club Brugge and Royal Charleroi Sporting CLub participated in the contest leading up to one super fan per club.