The ION Hockey League is the result of a consultancy process held with ION and the THL. In a first phase we guided THL in their strategical setup of the league and ION in their sport sponsorship strategy and connected both partners. To launch the partnership we organized a press conference and produced a new website. On top of that we negotiated a TV contract for the league with different broadcasters such as Telenet, Proximus, VOO and Sporza. During every live TV game we take care of the TV visibility of ION to ensure the best integration of its partnership.