Living and cycling like a real pro-rider for an entire season, that is the concept of the
Continental Cycling Team. Equipment, guidance and unique bike rides. Together,
creating an unforgettable experience for a lucky group of passionate bike
In both 2020 and 2021, we went looking for members for the team. The interest was overwhelming. Thousands of cyclists signed up to take on the challenge. In 2020, covid-19 thwarted our plans a little bit, but in 2021 the team has a full calendar.
Together with Team Director Otto-Jan Ham and ex-professionals such as Serge Pauwels and Nikolas Maes, we provide the best possible support for our twelve riders. This include physical tests, workshops, behind the scenes, support vehicles and challenges on courses such as the Tour of Flanders.
This all led to a great result. An enormous reach on social media, both through our great content and through the participants themselves. A group of twelve people who did not know each other grew to be a real team. A team that was able to experience some unique moments.
In general, we can speak of a great success for Continental, who are central to the story with their logo and products.