The Allianz Bonus Drive is an innovative app that analyses and adjusts your driving behavior based on a points system per trip. The higher your score, the greater your discount on your car insurance.
Sportizon, RSC Anderlecht and Allianz joined forces to send out a clear signal: the number of traffic accidents must be reduced. With the concept “A hero on and off the pitch thanks to the Allianz Bonus Drive app”, Sportizon put Bonus Drive in the spotlight with a large football audience: the RSCA fan community.
3 RSC Anderlecht duos of one player and one staff member took on the challenge to get the best possible score in the Allianz Bonus Drive app. The fans could follow how it went for the 3 duos via social media content. RSC Anderlecht fans were also able to download the app and take part in a competition. The person with the highest score received a free Allianz car insurance for 1 year.
