One year after its Olympic debut at the Tokyo 2020 Olympics, we welcomed the world’s best 3×3 nations in Antwerp for the Crelan FIBA 3×3 World Cup 2022. 20 men’s and 20 women’s teams battled for the world title in the unique setting of Antwerp’s historic city centre. More than 60,000 visitors witnessed the action live in the stadium and enjoyed nail-biting battles resulting in a world title for the Serbian Men’s and French Women’s teams and a great showing from our Belgian 3×3 Lions and Cats. These top level sport moments combined with grassroots activities, (school) initiations, recreational and B2B tournaments, coaches seminars, urban street demos and many more initiatives creating a massive impact for 3×3, the city, the region and all stakeholders.
The impact was equally transmitted to the TV screen with 29 hours of live coverage on Belgian television, a cumulative 19.5 million Belgian TV viewers and a worldwide broadcast to more than 60 territories by 30 broadcasters.